Author Archive

Actelion Pharma Community Platform

Basel based Actelion Pharmaceuticals is focussed on rare diseases such as Niemann Pick Type C which has approx 500 patients worldwide. As such, the number of doctors with real practical experience diagnosing and treating this disease is also quite small. In order to facilitate collaboration and shared knowledge, we created a digital directory where doctors can create a profile and reach out to other doctors treating similar cases.
In the world of pharma, community platforms are quite unusual due to regulatory issues. We believe this platform is a unique first.









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Bilanz: Credit Suisse #1 in Social Media

The August, 2013 edition of Swiss finance magazine Bilanz ranked Swiss banks, of which there are A LOT, for their use of digital media. ICON client Credit Suisse came out on top in the area of Social Media. For regulated industries like Finance, how to best use Facebook, Twitter, LinkedIn, and the rest is a challenge. With the Roger Federer Fan Wall, Credit Suisse has, according to Bilanz, taken an innovative step towards putting the fan in focus:

"Thanks to a successful balance between current data from the financial sector and its (social and cultural) commitment Credit Suisse succeeds in... More Info

Facebook Apps for Business

Facebook Apps. are the essential tool to making the most out of your Facebook fanpage.  While Facebook continues to refine and optimize its advertising options, they remain limited and audiences are still generally resistant.  Facebook Apps., however, present tremendous opportunities to deliver rich brand experiences.

Facebook apps., are built as stand alone websites, hosted independently, and placed into a container on a facebook fanpage.  As a stand alone website, all normal website functionality is possible, but optimized because we know "who the user is" and can take advantage of the built in Facebook multipliers of "Like" and "Share".

The Credit Suisse... More Info

Credit Suisse Federer Fan Wall

In advance of the 2013 Grand Slam tennis tournament season, Credit Suisse has launched an update of its Federer Fan Wall Facebook app.  Last year thousands of fans congratulated Roger as he achieved a record 300 weeks at number 1. See:

As part of the 2013 update, ICON launched a new design with new functionality allowing increased customer interaction and, most importantly, the ability to cheer for Roger on mobile.  The new Credit Suisse Federer Fan Wall launched with the French Open.  For more about the development of Facebook Apps visit the ICON Blog:

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Facebook Global Fanpages

In the continuing evolution of how global brands manage their Facebook presence there are some interesting new features for fanpages on the way.  Large global brands are well advised to prepare in advance.

The struggles global brands face managing their fan pages stem primarily from a lack of centralized control inherent to facebook as a community platform.  This has created multiple challenges for global brands who need to be able to connect with their customers on a local market level, including:

1. How to manage multiple fanpages set-up by local subsidiaries outside of direct corp. oversight

2. Confusing search results which can... More Info

University of Luzern

Introducing a fresh new look for the Institute of Business Law at the University of Luzern.  The flagship of Executive Education at the University, the Institute of Business Law is rapidly becoming an internationally recognized expert in global business law.  Our rebranding of the Institute includes the branding, website, and print publications.

 

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Credit Suisse: Roger Federer #1RF

As Roger Federer advanced through this years Wimbeldon tournament it became slowly clear that tennis history was being made.  By beating arch rival Novak Djokovic in the quarter-finals, and home-town favorite Andy Murray in the finals, Federer tied Pete Sampras for a record 7 victories at Wimbeldon.  The victory also secured the ATP #1 ranking for a record 187th week.  The previous record of 286 weeks at #1 had been held by Pete Sampras since 2000.

Credit Suisse approached us with a unique idea to capture the enthusiastic spirit of Federers' fans around the world via a facebook celebration.  Fans... More Info

The Mobile Imperative for Business

The latest stats presented in the annual Internet Trends report by analyst Mary Meeker of Kleiner Perkins Caufield Byer dramatically confirms the critical role of mobile platforms for business.  Although mobile is increasingly intuitive for business these stats really bring it to the point.  Mobile internet as a % of website traffic has surpassed 10%, more than doubling in the past 18mos.  Imagine, 12% of US adults own a tablet.  Revenue from mobile, driven largely by apps., is growing at a 153% annual rate.  The complete presentation is available from Kleiner Perkins Caufield Byers on Scribd.

The good news... More Info

ICON Winter Newsletter 2012

The growth of the mobile internet is explosive, over 10% of all internet traffic is not on mobile devices.  ICON presents some simple solutions to meet this new business challenge.  Check out our latest Newsletter: Here More Info