Half-way point
I'm at my half-way point here at Icon and it has flown by. Since I've been here I've learned a great deal not only about design, but about culture as well....
Read More
Rachel Gibbons 30 Apr 2012
Update: Social Media Strategies for Highly Regulated Industries
Update: 24.3.2012
Some interesting new developments in how financial services firms are faring in the world of social media in todays New York Times article: "On Wall Street: Keeping a...
Read More
admin 24 Mar 2012
Introducing Project Firefly
We are proud to introduce Project Firefly, an exciting new platform for identifying global talent. Founding sponsor Credit Suisse has taken the lead with the
Read More
ICON Worldwide 20 Feb 2012
Switzerland Leads 2011 Global Innovation Index
According to an the 2011 Global Innovation Index issued by INSEAD in collaboration with the UN, Switzerland is the most innovative country in the world, taking a leading position in...
Read More
admin 01 Nov 2011
Investor Relations 3.0: Social Media und Mobile Apps für regulierte Industrien
Sowohl Social Media, als auch mobile Plattformen wie Smartphones oder Tablet PCs haben sich seit geraumer Zeit einen Platz in der Reihe der modernen Kommunikationstools gesichert. Nicht nur für die zwischenmenschlichte...
Read More
admin 01 Sep 2011
Case Study: Using Social Media to Support Rare Disease Research
There is an enormous struggle to leverage the strengths of social media in the health care space. This challenge is widely discussed in the media as pharma companies seek clear guidelines...
Read More
admin 20 Aug 2011
Mobile Apps. Are Revolutionizing Investor Relations
Todays Investor Relations professional is living in a fast paced, highly reactive environment. Gone are the days of the quarterly and annual report, the investor conference call and the occasional press...
Read More
admin 28 Jun 2011
Behind the Growth in HTML5 Based WebApps for Publishers & Business
Launched last week, the FT app has had 100,000 user downloads! Discussing the drawbacks of the iTunes App. Store subscription model for publishers, MB Christie, Head of Product Development for the...
Read More
Jon Glicksberg 17 Jun 2011
Stat of the Day: Social Drives 25% of Search Results for World’s Largest Brands
Why should large corporations take social media seriously? Consider this chart:
- 25% of search results for the world's largest brands are user generated content
- "Share" is replacing email as a communication...
Read More
admin 26 May 2011
Managing Social Media Evolution: Our Work for the Michael J. Fox Foundation & The St.Gallen MBA.
Managing social media within small to mid-size companies requires ongoing optimization. Depending on how slow or fast an organization was to embrace social media, determines where they find themselves today. ...
Read More
Jon Glicksberg 27 Feb 2011
Swiss Foundation Against Anxiety & Depression Logo Exploration
We had a lot of fun exploring with visual identity of this brand new foundation. The brief challenged us to: (1) create a symbol which would be recognized as associated...
Read More
admin 05 Dec 2010
TEDx Zurich
The first TEDx Zurich event was awesome! The "x" in TEDx is important, and one has to abandon comparisons to the original TED conference. The TEDx concept is just different, independent...
Read More
Jon Glicksberg 18 Nov 2010
How Universities & Companies Can Partner to Lead Innovation
For a recent client presentation, we dove into the massive potential that exists for Universities and Corporations to foster and support the new technologies and businesses needed to drive the economic...
Read More
Jon Glicksberg 30 Sep 2010
Mobile is Mainstream: The Two Most Important Slides of the Year
So far this year, two slides have shaped our conversations more than any other. Both come from the Morgan Stanley internet trends report, see my earlier blog post: MS
The first...
Read More
Jon Glicksberg 23 Sep 2010
Performance is a Multiplier: Good Work For Good Clients Brings More of the Same
Just this week we were called in by three clients, in new positions in new organizations. This means a lot: it's a a recognition that, with their own personal success...
Read More
Jon Glicksberg 08 Aug 2010
The ICON Site Refresh
We have spent much of the first half of the year working with our clients to develop marketing programs with a heavy focus on social media, mobile applications, blogs, etc. We've...
Read More
admin 25 Jul 2010
Our Why Not Client on TeleZuri
PR Momentum continues to roll for our Why Not client:
To view all press and TV click here.
Read More
admin 14 Jul 2010
Best Practices: Time Magazine iPad App
Time magazine is in V2 of their iPad app. It's elevating the experience to true interactive magazine. The photo experience, integrated interviews and commentary all point to the first truly realized...
Read More
admin 18 Jun 2010
Morgan Stanley Internet Trends: CM Summit Presentation Highlights
This great presentation developed by Mary Meeker at Morgan Stanley and delivered at the CM Summit in NY this week gives an excellent overview of market trends, forces and where we...
Read More
Jon Glicksberg 12 Jun 2010
iPad For Higher Education
We have had lots of discussion this week regarding the potential for the iPad in a University environment. The potential is clearly exciting, and a huge transformation in the classroom experience...
Read More
admin 02 Jun 2010
iPad Practicality!
We are already hard at work on iPad applications for multiple clients, and its' a lot of fun. Our first official client sponsored iPhone app hit the app store on the...
Read More
admin 29 May 2010
Integrating Social & Mobile Platforms to Drive Acquisition
Our marketing program for the Entrepreneur School is designed to leverage social media and mobile technologies towards specific business objectives. We worked closely with our clients to get a real understanding...
Read More
admin 28 May 2010
The Importance of Sales: the Agency’s Role
At ICON we have said from the beginning: "Strategic Thinking, Smart Design, Real Business Results." We felt early on that few agencies approach their business this way. That the marketing work...
Read More
admin 15 May 2010
The St.Gallen MBA Social Media Campaign
We've just introduced the first phase in a year long social media program for The St.Gallen MBA, with a branded Facebook fanpage and Twitter page: See ICON...
Read More
admin 12 May 2010
University of Basel: Swiss Rare Disease Day
Great cause, and a fun day at the University of Basel raising awareness for the unique challenges of funding research for the thousands of rare diseases . We played a...
Read More
admin 02 Mar 2010
Google This: How to Reach 106 Million Consumers
As Google continues to eclipse its origins in the scope of business and ambition, and steps out of it's role in what became a real-life "international-episode" in China, Google smartly reminded...
Read More
admin 10 Feb 2010
Creating An Online Wedding Experience For Europe’s Largest Retailer.
Madrid, Spain based El Corte Ingles is Europe's largest department store chain with over €17 billion in sales. Worldwide, ECI is the second...
Read More
admin 31 Jan 2010
Pepsi Pushes Social Media into The Mainstream
Social Media has been steadily gaining acceptance amongst traditional marketers as an integral part of their marketing mix. Still, the importance of a Big Announcement such as the recent headline: "Pepsi...
Read More
admin 15 Jan 2010
Putting Twitter to Work for Business
We have spent much of the first business days of 2010 discussing with our clients the strategic role of Twitter, Facebook Groups, Blogs, etc. for their businesses.
The acceptance that Twitter is...
Read More
admin 08 Jan 2010