A FURIOUS wife has called in divorce lawyers after spotting her husbands car parked outside another womans house Ñ on Google. She saw the Range Rover while using the internet giants new Street View service to snoop on a female friends home. The hubby had claimed he was away on business, but his missus recognised his motor immediately because of its blinged-up hubcaps. The love cheat is not the only husband trapped by Googles controversial new 360-degree photo search which covers 25 cities and towns throughout the country. The Sun

There are not too many places where Walmart is not dominant. The digital realm is one of the relative few, but not for long, as it ramps up a host of programs to vault the chain — which has already distanced itself from value retailers in the offline world — further ahead in the online one. What makes the Walmart effort so interesting is its ability to own the concept of value online. It launched free classifieds last year, and its site, thanks to its blogger outreach and online message boards, is already crammed with content about saving money that will only grow as it builds out Save Money Live Better, a portal for penny-pinching strategies. In fact, amid all the talk of how digital has allowed marketers to be their own creators and distributors of brand content — some people would call this a media company — perhaps no one has the potential to be as big a juggernaut as Walmart. AdAge.com

Nielsen reported that Germany has shown the greatest increase worldwide for social networks for 2008. Germany traditionally ranked far behind in online networking. In 2007, the average national reach of social networks was 61%. Reach in Germany was only 39%, far behind comparable countries. In 2008 a seismic shift moved social networks in Germany forward to 51%. AdAge.com

A Russian advertising agency has used an image resembling U.S. President Barack Obama to promote a new vanilla and chocolate ice cream, drawing the ire of human rights groups who said the ad was vulgar. The poster features a computer generated caricature of a broadly smiling figure resembling Obama standing in front of the U.S. Congress with the ice cream in the foreground. The strapline reads: Its on everyones lips the Dark is in the White We wanted to make the print amusing and cheerful, just as joyful and pleasant as the process of eating an ice cream, Yevgeny Primachenko, deputy creative director of Voskhod advertisement agency, told Reuters by phone from Yekaterinburg. Reuters