Since the beginning of the downturn, we have been talking with our clients about the need to build more direct links between marketing efforts and measurable transactions. As advertising dollars grow ever more scarce, companies have been forced to rethink how they link their marketing investments to the bottom-line, reaching consumers and driving revenue. Reuters
Archive for July, 2009
Business Managers Embrace the Principals of Design.
BY ICON, POSTED 14, July 2009 
Interesting perspective on the increasing move towards bringing design principals into the business environment. The idea is that businesses are beginning to shift from transactional based interaction to more relationship based perspective, which makes the user-centric principals of design increasingly relevant. BusinessWeek
General Electric CEO Jeff Immelt on How to Reset the US Economy.
BY ICON, POSTED 01, July 2009
In an exciting speech at the Detroit Economic Club GE CEO Jeff Immelt discusses the way the US squandered its industrial manufacturing base, and the need to refocus the US economy on being not just the worlds largest market, but also the worlds largest manufacturer and exporter. YouTube
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