As Google continues to eclipse its origins in the scope of business and ambition, and steps out of it’s role in what became a real-life “international-episode” in China, Google smartly reminded us where it all started…with “Search” and the original core benefit of the internet – the democratization of information. Source agnostic, and available with a click. What you need, when you want it.

In the meantime “Search” is big business and Google is a virtual monopoly on distributing and prioritizing information online. Our clients can make a direct and significant connection between their keywords and real bookings, nothing is more targeted, measurable or, importantly, manageable.

As agencies increasingly discuss (amongst themselves) the collision of digital and traditional media (See RG/A in AdAge, here is a nice reminder from the source that Mass Reach Matters:

Created by Google’s in-house creative team, with a first-time copy-writer. A spokeswoman for Google, said “The commercial was among a series of videos produced by “some of our creative people” demonstrating how Google search tries “to remove everything but the product and the user.” In the end, it’s important to communicate the simple product benefit.