Integrating Social & Mobile Platforms to Drive Acquisition

  posted by admin 28 May 2010

Our marketing program for the Entrepreneur School is designed to leverage social media and mobile technologies towards specific business objectives. We worked closely with our clients to get a real understanding of the unique dynamics of their business.

The Entrepreneur School is specifically oriented towards Technology start-ups. One of the guiding principals of the Entrepreneurial business model is networking, and identifying the best resources available for any job. As a result, the network of Entrepreneur School Alumni is a marketable asset of the program. I.e. Access to the network is only available to program alumni, therefore a compelling incentive to enroll.

As a technology oriented program, our clients were motivated to develop one of the first iPhone apps by a European University. The alumni community is connected online via groups on networking platforms such as Xing and LinkedIn. And we introduced a YouTube video channel and Twitter page to provide richer, continuously updated content.

All of this combines to present a deep, active, and technology savvy University program. At any point in the interaction, the user may choose to engage, respond, or…make contact to enroll, the actual measurable business result we are after.