Mobile Apps. Are Revolutionizing Investor Relations

  posted by admin 28 June 2011

Todays Investor Relations professional is living in a fast paced, highly reactive environment.  Gone are the days of the quarterly and annual report, the investor conference call and the occasional press conference. Global markets react to international news and events at lightening speed. The growth of blogs and social media releases massive quantities of uncontrolled information related to their companies.  Morgan Stanley reports that 25% of search results for the worlds largest brands are user generated content.  The need to control the conversation, and react dynamically to news and events has never been more important and challenging.

The mobile internet is mainstream

The mobile internet has become mainstream via the rapid expansion of 3G networks and the proliferation of mobile devices. Active investors, constantly on the move, are receiving a steady flow of information which impacts their decisions.  This demographic is highly likely to seek information on a mobile device.

Companies need to respond to news and events in real-time

Large, global corporations are under increasing pressure to guide the conversation about their brand, and to react in real-time to news and events which may effect their market performance on any given day.  Active investors, both institutional and private, are critical constituencies for these companies, and represent the most mobile demographic.  Mobile apps, provide an excellent vehicle for companies to react to news directly in the context of their companies market performance.

The Annual Report as a dynamic brand experience

The annual report is typically, the most important investor and brand document produced each year.  Already many companies produce rich html versions of their AR, and some companies have begun to make the first step towards tablet apps. of varying levels of effort.  By bringing this carefully created brand content into a mobile application, companies have a head-start towards creating a rich, interactive brand experiences, within a „Mobile CI“; i.e. a brand conform user interface and design concept for mobile apps.

The Annual Report is a natural starting point for companies building an Investor targeted app.  To transfer the AR experience, they need to consider ways to translate the content into the touch-screen environment, integrate updates and utilize rich-media, and the natural inclination to share the content via social media.

You can view the full presentation here:

The Emergence of Mobile Apps for Investor Relations