Swiss Business Federation: Education as Key to Economic Revival.
Follow-up to our recent post about the responsibility of Universities to create employable students. Today, the Swiss Business Federation urged the Swiss government to renew its efforts to get the economy...
Read More
admin 24 Nov 2009
Are Universities Giving Students the Entrepreneurial Skills They Need to Compete and Succeed?
Among the impacts of this global recession has been the renewed examination of what it takes to, not just survive...but to thrive in the current economy. Lots has been written about...
Read More
admin 20 Nov 2009
Auf dem Karriere Wanderweg: Our Alt. HSG Talents Concept
We are involved in the rebranding of the Forum HSG recruiting conference, one of the most important recruiting events in Switzerland (see...
Read More
admin 06 Nov 2009
El Corte Ingles Wählt ICON Worldwide für das Website-Redesign.
Madrid, Spanien El Corte Ingles ist Europas größter Warenhaus-Kette mit über 17 Mrd. € Umsatz. Weltweit ist ECI die zweitgrößte Kaufhauskette, obwohl, unglaublich, bleiben sie derzeit nur in Spanien. In einem...
Read More
admin 31 Oct 2009
The State of Swiss Design
Although Switzerland has a strong tradition or art and design innovation, the current state of design does not necessarily match up to...
Read More
admin 25 Oct 2009
New Work: Leadership Marketing Program for Sigma-Aldrich
For the first time, Sigma-Aldrich wanted to create a brochure designed to reach senior executives at pharmaceutical companies in Europe and the...
Read More
admin 24 Sep 2009
Media moguls rethink web advertising in downturn.
Since the beginning of the downturn, we have been talking with our clients about the need to build more direct links between marketing efforts and measurable transactions. As advertising dollars grow...
Read More
admin 26 Jul 2009
Business Managers Embrace the Principals of Design.
Interesting perspective on the increasing move towards bringing design principals into the...
Read More
admin 14 Jul 2009
General Electric CEO Jeff Immelt on How to Reset the US Economy.
httpv://www.youtube.com/watch?v=gldr-YtYojc&rel=0
In an exciting speech at the Detroit Economic Club GE CEO Jeff Immelt discusses the way the US squandered its industrial manufacturing base, and the need to refocus the US economy...
Read More
admin 01 Jul 2009
Twitter Best Practices for Brands and Companies.
Having a Twitter profile doesn't mean you're a social media master, but it is a great tool for conversations, building community and...
Read More
admin 24 Jun 2009
ICON Launches New Corporate Design and Website for Leading Wind Farm Developer Luz de Viento.
Madrid, Spain based Luz de Viento is one of Europes leading developers of Wind Farms. In order to position LdV for future international expansion, ICON developed a complete corporate communications program...
Read More
ICON Worldwide 20 Jun 2009
HBR On the Role of Business Schools in Rebuilding Corp. Trust
The June Harvard Business Review has a series of articles addressing the challenge business faces to renew confidence, and the role business...
Read More
admin 08 Jun 2009
How Consumer Shopping Has Changed in the Recession.
With the recession in its 18th month and unemployment now topping 9 percent, even semi-conspicuous consumption is a distant memory. Consumers are...
Read More
admin 06 Jun 2009
ICON Launches New Website Design for the Career Services Center at the University of St.Gallen.
For the Career Services Center at the University of St. Gallen, ICON developed a complete new communications concept to guide users...
Read More
ICON Worldwide 02 Jun 2009
ICON Launches New Website Design for the Executive School at the University of St. Gallen.
The University of St. Gallen boasts the most prominent economic faculty in the German-speaking region, as well as the most successful...
Read More
ICON Worldwide 02 May 2009
Recessions Are the Moment for Innovation
London Business School Professor Lynda Gratton reminds us that Recessions often present one of the most dynamic moments of business change, opening...
Read More
admin 12 Apr 2009
US Retailers Connect With Recession Consumers on Price and Value
As shoppers remain reluctant to open their wallets, stores are still scrambling to adjust advertising and marketing strategies to play up the...
Read More
admin 12 Apr 2009
Great Recession Advertising from Berlin Based Lingerie Company, Blush
httpv://www.youtube.com/watch?v=BsQQnlR3td8&rel=0
Fun new ad from German Lingerie company Blush. The tagline says, You Can Have a Stimulation Package for 787 billion, or for 99. You Tube
Read More
admin 12 Apr 2009
Swiss Architect Zumthor Wins Pritzker Prize
Perhaps the project most closely associated with the architect is the spa he designed at the Hotel Therme in the Alpine village...
Read More
admin 12 Apr 2009
Flash Preloader Museum
Although consumers are increasingly comfortable with the idea of waiting for a flash website to load, the industry is becoming increasingly creative...
Read More
admin 10 Apr 2009
Feeling Rough Around the Edges…
httpv://www.youtube.com/watch?v=MvFSgXpyhoM&rel=0
Funny, funny UK ad for the Wilkenson Sword razor. We hear they had to make a tamer version for the US market, but who wants to see that. YouTube
Read More
admin 10 Apr 2009
Swing Into Spring, New Vienna Tourism Spots
http://www.wien.info/media/video/video-fall-for-vienna-1.flv
Without naming names, we can tell you that some ICON team members have an unnatural affinity for pop-ups, therefore our special appreciation for the fun new Vienna tourism commercials....
Read More
admin 10 Apr 2009
Skype Launches New TV Spots
httpv://www.youtube.com/watch?v=LWscDEGPMK8&rel=0
We are big Skype fans in general, and like the new TV spots now running on CNN International. Lighthearted, consumer application focussed, with graphics true to the brand personality. The mix...
Read More
admin 08 Apr 2009
Harvard Business School Insights on Recession Marketing Strategies
Professor John Quelch of the Harvard Business School provides great perspective on the long term impact of the recession on corporate marketing strategies. Equally important are his reminders of fundamental business...
Read More
admin 05 Apr 2009
Google Cheat View
A FURIOUS wife has called in divorce lawyers after spotting her husbands car parked outside another womans house Ñ on Google. She...
Read More
admin 31 Mar 2009
How Walmart Owns the Concept of Value Online
There are not too many places where Walmart is not dominant. The digital realm is one of the relative few, but not...
Read More
admin 30 Mar 2009
What the Growth of Sites Like Wer-kennt-wen.de Means for Culture
Nielsen reported that Germany has shown the greatest increase worldwide for social networks for 2008. Germany traditionally ranked far behind in online...
Read More
admin 30 Mar 2009
Russian Obama ice cream ad stirs anger
A Russian advertising agency has used an image resembling U.S. President Barack Obama to promote a new vanilla and chocolate ice cream,...
Read More
admin 27 Mar 2009
Bill Clinton Advises Obama on the Importance of Positive Messaging to Stimulating the Economy
httpv://www.youtube.com/watch?v=w427JcYJKXs&rel=0
In a critical moment, former United States President Bill Clinton advises President Obama on the power of simple, positive messages, Any Bet Against the United States of America is A Losing...
Read More
admin 20 Feb 2009
Why the ultra-rich continue to buy luxury
According to a recent survey conducted by Prince & Associates, a market research firm specializing...
Read More
admin 09 Feb 2009