Swiss Foundation Against Anxiety & Depression Logo Exploration

sadf

  posted by 05 December 2010

We had a lot of fun exploring with visual identity of this brand new foundation. The brief challenged us to: (1) create a symbol which would be recognized as associated with depression and mental illness, while (2) bringing an spirit of optimism and (3) community to the cause. The logo should be able to support three very different audiences, Sufferers, which includes “Care-givers”, Doctors, and Supporters; i.e. fundraising. And the icon should be extendable as stand-alone with instant recognition.

SFAD_Logo_11262010

  • http://icon-worldwide.com/news/2010/12/sfad/ ICON Launches Swiss Foundation Against Anxiety & Depression « ICON Worldwide News

    [...] As a first step towards bringing this new foundation forward, we looked at the cause and tried to find a symbol which would be at once recognizable, connected to the cause, yet hopeful and positive.  We spent some time with a simple image of a tear, which we then turned upside down into a positive exclamation point.  In the end, we hope the symbol is simple, yet representative of the mission of the foundation.  The strength of the symbol is its’ ability to dynamically adjust for each of the three audiences.  Over time, we are confident in its’ ability to continue to evolve within the planned marketing materials.  The full logo exploration is posted on our blog post: SFAD Logo Exploration [...]