Swiss Foundation Against Anxiety & Depression Logo Exploration
posted by admin 05 December 2010
We had a lot of fun exploring with visual identity of this brand new foundation. The brief challenged us to: (1) create a symbol which would be recognized as associated with depression and mental illness, while (2) bringing an spirit of optimism and (3) community to the cause. The logo should be able to support three very different audiences, Sufferers, which includes “Care-givers”, Doctors, and Supporters; i.e. fundraising. And the icon should be extendable as stand-alone with instant recognition.