The Mobile Imperative for Business
posted by admin 03 November 2012
The latest stats presented in the annual Internet Trends report by analyst Mary Meeker of Kleiner Perkins Caufield Byer dramatically confirms the critical role of mobile platforms for business. Although mobile is increasingly intuitive for business these stats really bring it to the point. Mobile internet as a % of website traffic has surpassed 10%, more than doubling in the past 18mos. Imagine, 12% of US adults own a tablet. Revenue from mobile, driven largely by apps., is growing at a 153% annual rate. The complete presentation is available from Kleiner Perkins Caufield Byers on Scribd.
For the Credit Suisse Thought Leadership initiative Project Firefly, we developed the website using responsive web design which scales the content according to the screen size of the device of the user. This means the live site is always displayed on any device, without having to customize for the every increasing number of smart phone and tablet screen sizes