US Retailers Connect With Recession Consumers on Price and Value

  posted by admin 12 April 2009

As shoppers remain reluctant to open their wallets, stores are still scrambling to adjust advertising and marketing strategies to play up the value aspects of what they sell. Even as retail sales data for March suggested improving results at some chains, consumers are hesitating to buy much beyond groceries, gasoline, vitamins and candy. Much of the focus on value defines the term in a way that will resonate with choosy shoppers. Value can mean more than low prices, but with unemployment high and consumer confidence low many are fixating on cost. New York Times