Sigma-Aldrich.
Leading Life Sciences company Sigma-Aldrich was challenged to produce internationally viable communications programs from its’ central European headquarters in Buchs, Switzerland.A truly global, Fortune 500 listed company, its’ biochemical and organic chemical products are utilized by scientists in over 35 countries.
ICON Worldwide developed a unique design treatment, which is equally relevant and successful in the US, Europe and Asia.
Marketing Objective: To increase awareness of and promote Sigma-Aldrich as a Life Science Innovator in the US, Europe and Asia, including Japan and China. To develop a strong brand identity for the Fluka and Riedel-de Häen business units in North America and Asia and visually communicates the brand values consistently.
Strategy: ICON developed a product campaign that both promotes an innovative, flagship high end product offering and communicates the life science workflow value proposition. The campaign was developed with a vision to underpin and build a future corporate branding campaign.
Results: Prior to the redesign, sales were down worldwide. Fluka and Riedel-de Häen brands had little significance outside Central Europe. Within months of redesigning the collateral into a worldwide consistent co-brand, Sales increased into the double digits.