Discover Your Car4You

Introducing the new car4you.ch mobile apps for iPhone, Android and iPad.

Car4you.ch is one of Switzerland’s largest online platforms for auto sales. Part of the Tamedia organization, car4you.ch is competing in a massively cluttered space, and one which is becoming more competitive every day.

As mobile continues to expand rapidly it is clear that mobile apps will play an important role in new and used auto sales. For large purchases, such as an auto, the critical research phase of the purchase decision takes place largely online. By the time the buyer gets to the dealership the purchase decision is largely already completed. This means the role and opportunity for online auto sale portals will continue to grow exponentially.

In Switzerland, the online auto sale category is dominated by a few large players all selling the same cars, on platforms that look and worked almost identically. Meanwhile all of the major auto brands are experimenting with online sales. Perhaps more daunting, for used car sellers, is the entry of large online retailers like Ebay, Google or Amazon who bring huge advantages of scale and experience. As in the offline world, big brands sell on brand loyalty, while used car sales remains a lowest price, emotion free decision.

“Discover Your Car4You”

“Discover Your Car4You” is a complete concept with the goal to meet the challenges of the mobile marketplace, and elevate the experience of used car shopping. It began with the order to develop a new mobile app. and then extended into a brand and communications concept.

We took a few key steps to try to reimagine the process of buying and selling a used car from your phone or tablet. While all car shopping apps focus on search, this presumes a user already knows exactly what they are looking for. We brought cars onto the home screen, giving users exposure to Recommended, Popular, or cars their Friends are discussing. We streamlined the process with a three-click fast search. In the end, no single app gets cars in front of buyers faster.
At the heart of the concept is the integration of social media. Car shoppers are invited to like, or share cars they find on the app., or save them to a personal My car4you area on the app., and on their Facebook page. This engages a discussion and feedback from their Facebook friends. As cars become more discussed, they will appear on the popular tab of the Car4You.ch app home screen.

Car sellers can complete the process of creating an ad for their car 100% from their mobile phone, including a unique 360 degree photo upload. Once they have posted their ad, they can share it with the world via Facebook and Twitter reaching the largest possible audience of potential buyers

Discover Your Car4You

Introducing the new car4you.ch mobile apps for iPhone, Android and iPad.

Car4you.ch is one of Switzerland’s largest online platforms for auto sales. Part of the Tamedia organization, car4you.ch is competing in a massively cluttered space, and one which is becoming more competitive every day.

As mobile continues to expand rapidly it is clear that mobile apps will play an important role in new and used auto sales. For large purchases, such as an auto, the critical research phase of the purchase decision takes place largely online. By the time the buyer gets to the dealership the purchase decision is largely already completed. This means the role and opportunity for online auto sale portals will continue to grow exponentially.

In Switzerland, the online auto sale category is dominated by a few large players all selling the same cars, on platforms that look and worked almost identically. Meanwhile all of the major auto brands are experimenting with online sales. Perhaps more daunting, for used car sellers, is the entry of large online retailers like Ebay, Google or Amazon who bring huge advantages of scale and experience. As in the offline world, big brands sell on brand loyalty, while used car sales remains a lowest price, emotion free decision.

“Discover Your Car4You”

“Discover Your Car4You” is a complete concept with the goal to meet the challenges of the mobile marketplace, and elevate the experience of used car shopping. It began with the order to develop a new mobile app. and then extended into a brand and communications concept.

We took a few key steps to try to reimagine the process of buying and selling a used car from your phone or tablet. While all car shopping apps focus on search, this presumes a user already knows exactly what they are looking for. We brought cars onto the home screen, giving users exposure to Recommended, Popular, or cars their Friends are discussing. We streamlined the process with a three-click fast search. In the end, no single app gets cars in front of buyers faster.
At the heart of the concept is the integration of social media. Car shoppers are invited to like, or share cars they find on the app., or save them to a personal My car4you area on the app., and on their Facebook page. This engages a discussion and feedback from their Facebook friends. As cars become more discussed, they will appear on the popular tab of the Car4You.ch app home screen.

Car sellers can complete the process of creating an ad for their car 100% from their mobile phone, including a unique 360 degree photo upload. Once they have posted their ad, they can share it with the world via Facebook and Twitter reaching the largest possible audience of potential buyers

Credit Suisse: Student Community

Introducing the new Project Firefly website redesign. Since it’s inception almost four years ago, Project Firefly has emerged as a truly unique platform for young academics to distinguish themselves. Students can submit papers for evaluation by a group of university professors from around the world. Excellent papers are published on the website, and students can win trips to thought leadership events, and be considered for employment around the world.

The new website further embraces the vision of a community of academics. In the Thought Leadership section, you can read published essays and enter a dialog with the authors directly. In the community section, you can meet like minded students, and reach out to them for networking opportunities. Sponsored communities, such as the Credit Suisse HOLT community, are focussed areas for students interested in specific topics to meet.

At the heart of Project Firefly, are monthly and quarterly competitions which invite students to submit essays or videos for review by the academic review board.

Credit Suisse: Student Community

Introducing the new Project Firefly website redesign. Since it’s inception almost four years ago, Project Firefly has emerged as a truly unique platform for young academics to distinguish themselves. Students can submit papers for evaluation by a group of university professors from around the world. Excellent papers are published on the website, and students can win trips to thought leadership events, and be considered for employment around the world.

The new website further embraces the vision of a community of academics. In the Thought Leadership section, you can read published essays and enter a dialog with the authors directly. In the community section, you can meet like minded students, and reach out to them for networking opportunities. Sponsored communities, such as the Credit Suisse HOLT community, are focussed areas for students interested in specific topics to meet.

At the heart of Project Firefly, are monthly and quarterly competitions which invite students to submit essays or videos for review by the academic review board.

Vifor Pharma: Iron Deficiency Awareness

For Vifor Pharma, we created IronDeficiency.com, a comprehensive website devoted to providing consumers and healthcare professionals with information about iron deficiency and anaemia. Although, common and widespread, Iron Deficiency is often not correctly identified or treated. Another example of our full service approach, we developed the logo, website, tradeshow materials, and printed collateral.

For many more serious conditions, such as Cancer, Iron Deficiency is a side effect which, if treated, can greatly improve a patients quality of life. The website launched in India and is being developed in 12 languages for global use. The identity system is a friendly and flexible brand system supporting patients, professionals, womens health, and 6 chronic conditions.

Vifor Pharma: Iron Deficiency Awareness

For Vifor Pharma, we created IronDeficiency.com, a comprehensive website devoted to providing consumers and healthcare professionals with information about iron deficiency and anaemia. Although, common and widespread, Iron Deficiency is often not correctly identified or treated. Another example of our full service approach, we developed the logo, website, tradeshow materials, and printed collateral.

For many more serious conditions, such as Cancer, Iron Deficiency is a side effect which, if treated, can greatly improve a patients quality of life. The website launched in India and is being developed in 12 languages for global use. The identity system is a friendly and flexible brand system supporting patients, professionals, womens health, and 6 chronic conditions.

Bilanz: Credit Suisse #1 in Social Media

The August, 2013 edition of Swiss finance magazine Bilanz ranked Swiss banks, of which there are A LOT, for their use of digital media. ICON client Credit Suisse came out on top in the area of Social Media. For regulated industries like Finance, how to best use Facebook, Twitter, LinkedIn, and the rest is a challenge. With the Roger Federer Fan Wall, Credit Suisse has, according to Bilanz, taken an innovative step towards putting the fan in focus:

“Thanks to a successful balance between current data from the financial sector and its (social and cultural) commitment Credit Suisse succeeds in consistently enlarging their fan base worldwide, the bank is praised in the first “digital fire check” for Swiss financial world. The study, authored by the communications agency Jung von Matt / Limmat, has exclusively compared the performances of the ten major Swiss Banking platform for the digital BALANCE each other.”

The Roger Federer Fan Wall succeeds in reaching fans in a fun, emotional forum and encouraging them to reach out with comments and posts- an action feared by most financial brands on Facebook. Once engaged, Credit Suisse is able to mix in messages related to their products, services, and further sponsorships.

Full article in German:
 
Bilanz-Social-Media-Juli_2013
 

Bilanz: Credit Suisse #1 in Social Media

The August, 2013 edition of Swiss finance magazine Bilanz ranked Swiss banks, of which there are A LOT, for their use of digital media. ICON client Credit Suisse came out on top in the area of Social Media. For regulated industries like Finance, how to best use Facebook, Twitter, LinkedIn, and the rest is a challenge. With the Roger Federer Fan Wall, Credit Suisse has, according to Bilanz, taken an innovative step towards putting the fan in focus:

“Thanks to a successful balance between current data from the financial sector and its (social and cultural) commitment Credit Suisse succeeds in consistently enlarging their fan base worldwide, the bank is praised in the first “digital fire check” for Swiss financial world. The study, authored by the communications agency Jung von Matt / Limmat, has exclusively compared the performances of the ten major Swiss Banking platform for the digital BALANCE each other.”

The Roger Federer Fan Wall succeeds in reaching fans in a fun, emotional forum and encouraging them to reach out with comments and posts- an action feared by most financial brands on Facebook. Once engaged, Credit Suisse is able to mix in messages related to their products, services, and further sponsorships.

Full article in German:
 
Bilanz-Social-Media-Juli_2013
 

Actelion Pharma Community Platform

Basel based Actelion Pharmaceuticals is focussed on rare diseases such as Niemann Pick Type C which has approx 500 patients worldwide. As such, the number of doctors with real practical experience diagnosing and treating this disease is also quite small. In order to facilitate collaboration and shared knowledge, we created a digital directory where doctors can create a profile and reach out to other doctors treating similar cases.
In the world of pharma, community platforms are quite unusual due to regulatory issues. We believe this platform is a unique first.

Actelion Pharma Community Platform

Basel based Actelion Pharmaceuticals is focussed on rare diseases such as Niemann Pick Type C which has approx 500 patients worldwide. As such, the number of doctors with real practical experience diagnosing and treating this disease is also quite small. In order to facilitate collaboration and shared knowledge, we created a digital directory where doctors can create a profile and reach out to other doctors treating similar cases.
In the world of pharma, community platforms are quite unusual due to regulatory issues. We believe this platform is a unique first.