In the continuing evolution of how global brands manage their Facebook presence there are some interesting new features for fanpages on the way. Large global brands are well advised to prepare in advance.
The struggles global brands face managing their fan pages stem primarily from a lack of centralized control inherent to facebook as a community platform. This has created multiple challenges for global brands who need to be able to connect with their customers on a local market level, including:
1. How to manage multiple fanpages set-up by local subsidiaries outside of direct corp. oversight
2. Confusing search results which can... More Info
Your gifts are waiting under the tree! We've had a great year here at ICON Worldwide filled with work we are proud of, for customers we love! A special thanks to our clients, partners, friends and family for your support in 2012.
The latest stats presented in the annual Internet Trends report by analyst Mary Meeker of Kleiner Perkins Caufield Byer dramatically confirms the critical role of mobile platforms for business. Although mobile is increasingly intuitive for business these stats really bring it to the point. Mobile internet as a % of website traffic has surpassed 10%, more than doubling in the past 18mos. Imagine, 12% of US adults own a tablet. Revenue from mobile, driven largely by apps., is growing at a 153% annual rate. The complete presentation is available from Kleiner Perkins Caufield Byers on Scribd.
The good news... More Info
Some interesting new developments in how financial services firms are faring in the world of social media in todays New York Times article: "On Wall Street: Keeping a Tight Rein On Twitter." The article describes how companies such as Morgan Stanley, Deutsche Bank, Guardian Life, and Wells Fargo are managing to operate within in the confines of internal compliance officers and government regulators.
Unfortunately, it seems to be a wholly "unsocial" procedure. The article describes how, at Morgan Stanley, for example, all Tweets are prescreened by internal compliance officers. This naturally means that all timeliness, one of... More Info
We are proud to introduce Project Firefly, an exciting new platform for identifying global talent. Founding sponsor Credit Suisse has taken the lead with the Emerging Leaders Essay Competition. Students and recent graduates are invited to respond to any of four topics in an original essay. Winners will be invited to a thought leadership conference in Hong Kong.
Project Firefly is a concept that is easy to embrace. Selections will be made based solely on the merit of the intellectual contribution in blind judging by a panel of academic leaders from around... More Info
According to an the 2011 Global Innovation Index issued by INSEAD in collaboration with the UN, Switzerland is the most innovative country in the world, taking a leading position in important areas such as trademark applications, university & industry collaboration and science outputs. When you think of Innovation, you think about new ideas, technologies and the ability to build businesses around this. In these areas, related to Technology and Creativity, Switzerland ranked at the bottom of the list. More details: JGlicksberg.com New ideas and technologies connected with business are critical innovations that drive a large part of our society... More Info
Sowohl Social Media, als auch mobile Plattformen wie Smartphones oder Tablet PCs haben sich seit geraumer Zeit einen Platz in der Reihe der modernen Kommunikationstools gesichert. Nicht nur für die zwischenmenschlichte Kommunikation schaffen diese Geräte einen erheblichen Mehrwert, auch Unternehmen haben erkannt, dass sich diese Medien gut zum Informationsaustausch verwenden lassen.
Sie bieten im Gegensatz zu klassischen Medien den Vorteil, interaktiv, zeitnah und zielgerichtet zu sein und bieten den angesprochenen die Möglichkeit sich am Kommunikationsprozess durch Feedback zu beteiligen. Für börsenkotierte Firmen ist Social Media sowohl eine Herausforderung, als auch eine Opportunität, auf jedenfall ist sie in Zukunft notwendig... More Info
There is an enormous struggle to leverage the strengths of social media in the health care space. This challenge is widely discussed in the media as pharma companies seek clear guidelines from regulatory agencies. Regardless, the massive potential to use social media and community efforts to support pharmaceutical and disease research is real and patients and the medical community are slowly edging towards programs that work without violating regulation. Driving the success is a real demand, on one side, are the patients and communities of those suffering from diseases who desperately, and actively, seek information and discussion. On the... More Info
Todays Investor Relations professional is living in a fast paced, highly reactive environment. Gone are the days of the quarterly and annual report, the investor conference call and the occasional press conference. Global markets react to international news and events at lightening speed. The growth of blogs and social media releases massive quantities of uncontrolled information related to their companies. Morgan Stanley reports that 25% of search results for the worlds largest brands are user generated content. The need to control the conversation, and react dynamically to news and events has never been more important... More Info
Launched last week, the FT app has had 100,000 user downloads! Discussing the drawbacks of the iTunes App. Store subscription model for publishers, MB Christie, Head of Product Development for the FT (via: says, “By not knowing who are our customers are, we can’t give access to all devices, if you signed up. is a side benefit of not having to go through the Apple cycle. However, it would have been a different conversation if the data was available.... Only 50 percent of consumers who buy through the App Store opt to... More Info