Facebook Apps. are the essential tool to making the most out of your Facebook fanpage. While Facebook continues to refine and optimize its advertising options, they remain limited and audiences are still generally resistant. Facebook Apps., however, present tremendous opportunities to deliver rich brand experiences.
Facebook apps., are built as stand alone websites, hosted independently, and placed into a container on a facebook fanpage. As a stand alone website, all normal website functionality is possible, but optimized because we know "who the user is" and can take advantage of the built in Facebook multipliers of "Like" and "Share".
The Credit Suisse... More Info
In the continuing evolution of how global brands manage their Facebook presence there are some interesting new features for fanpages on the way. Large global brands are well advised to prepare in advance.
The struggles global brands face managing their fan pages stem primarily from a lack of centralized control inherent to facebook as a community platform. This has created multiple challenges for global brands who need to be able to connect with their customers on a local market level, including:
1. How to manage multiple fanpages set-up by local subsidiaries outside of direct corp. oversight
2. Confusing search results which can... More Info
Your gifts are waiting under the tree! We've had a great year here at ICON Worldwide filled with work we are proud of, for customers we love! A special thanks to our clients, partners, friends and family for your support in 2012.
The latest stats presented in the annual Internet Trends report by analyst Mary Meeker of Kleiner Perkins Caufield Byer dramatically confirms the critical role of mobile platforms for business. Although mobile is increasingly intuitive for business these stats really bring it to the point. Mobile internet as a % of website traffic has surpassed 10%, more than doubling in the past 18mos. Imagine, 12% of US adults own a tablet. Revenue from mobile, driven largely by apps., is growing at a 153% annual rate. The complete presentation is available from Kleiner Perkins Caufield Byers on Scribd.
The good news... More Info
I grew up in the Internet age, with books, movies, and now pizza just a few clicks away. This convenience provided me, and those of my generation, an extremely short attention span when it comes to user interfaces (among other things, but thats another article). The easier and more efficient an interface gets, the more the expectations rise for even simpler functionality.
A generation ago, keying in line commands was the norm. Computers were the province of those who either built them or programmed them. It wasn't until the commercialization of the computer that any though was put into... More Info
This whole Amazon Fire has gone over much better than I think most people expected. They expected another sub par Android Tablet. What they got was a pretty good run a taking on and possibly creating an Android Market. The focus on this tablet seems to be entertainment. Reading books, watching tv and movies, and surfing the web (clearly that was high on the list). This is no iPad killer, it's at best an iPad competitor.
What I think amazon has done best here is keep simple. Really this seems like a MVP (minmum viable product), it's got the basics of... More Info
So, after writing the post below, we wanted to think more about how young designers should actually proceed in practical terms. And, then I stumbled on NPR journalist Robert Kurlich’s commencement address to the Berkeley School of Journalism. Much of what he say’s to journalists enterring the market is equally relevant for designers. You can read his complete speech on the Discover Blog.
“What if – and here’s a horrible thought – that because you were born in 1980, or 82, 85, 87, graduating into a job-stricken, wildly changing... More Info
Paul Krugman’s op-ed in last weeks New York Times neatly summarizes the dire economic and political situation presently facing the United States and eloquently addresses the long-term impact of prolonged unemployment.
“Unemployment isn’t just blighting the lives of millions, it’s undermining America’s future. The longer this goes on… …the more young people will find their prospects destroyed because they can’t find a decent starting job.”
At ICON Worldwide, we are very close to this issue, we see a lot of recent college graduates and have a very clear sense of... More Info
The Executive School at the University of St.Gallen is one of the leading business Universities in Europe providing Executive Education to individuals and companies. With a portfolio of over 350 course offerings, they face a massive challenge in matching candidates with the right course to match their professional ambitions. Personal, phone based counseling, is a time-consuming task, and limits the number of candidates who can be managed. ICON was therefore tasked with developing an "intelligent" online alternative.
Each of the University's hundreds of courses is mapped... More Info
Let’s talk (or rant) about web standards. I recently read an old but still relevant article about web standards it explains the different standpoints (idealist and realist) and reminded me about the issue I regularly face with cross-browser compatibility. I always cared about HTML and CSS standards such as proper semantics, not using deprecated tags or attributes and in general clean and organized code. But what I never really paid a 100% attention to was how my stuff displayed in all the different browsers, if it rendered properly in IE 8, Chrome and Firefox (if it displays properly... More Info