New Work: Leadership Marketing Program for Sigma-Aldrich

  posted by admin 31 October 2011

For the first time, Sigma-Aldrich wanted to create a brochure designed to reach senior executives at pharmaceutical companies in Europe and the United States.  The HPLC product line requires a major financial investment, which in the current climate is a more challenging decision for a company to make.  Sigma asked us to come up with an innovative marketing piece that would serve as a door-opener for the sales force.

The brochure leverages the main benefit of the HPLC product line, increased production and financial efficiency in the lab with the headline “High(er) Perfomance”.  The brochure was printed in Italy using a new process called cold-foil, which allows for foil printing in a 5-color process, and has been distributed to the sales force in Europe and the US.