ICON Awarded Redesign of University of St.Gallen Executive School Websites Including, MBA & Executive MBA.

  posted by admin 31 October 2011

ICON Worldwide has been awarded the redesign of the University of St.Gallen Executive School website, including websites for The St.Gallen MBA and Executive MBA. Our proposal, with an eye towards the future, introduces a modern, elegant design which will work towards improving customer acquisition, integrating social media, and bridging tablets & mobile devices in and out of the classroom.

Three years ago, ICON introduced the current website design, built on the customers existing CMS. At the time of its’ introduction, the design concept was a departure for the University, prominently featuring “Leadership” faculty and a simple, photographic template system. The relevance of this design has proven itself, in measurable business performance for our customer, as well as extensions across traditional print collateral and advertising design.

The website has expanded tremendously over the years, without losing its fundamental design integrity. Modular expansion to include new sites and programs, such as the Executive MBA and Global EMBA, all featured innovative, custom flash animations which have stood the test of time.

New technologies, the advance of Social Media, and rapid adaptation of mobile technologies have created powerful new communication channels for Universities to engage with their customers, build relationships, and promote courses. Our recently introduced program for The St.Gallen MBA has engaged students and alumni with great success. The program reaches people where they are already active, including student and administration blogs, Twitter, Facebook, and YouTube. We are tremendously excited to continue this exciting partnership!