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ICON Launches Social Media Campaign for The St.Gallen MBA

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  posted by 31 October 2011

ICON Worldwide introduces the first step in a year long marketing program for The St.Gallen MBA.  A Facebook Fan-page, serves as a central hub for a large community of Students, Candidates, Alumni, Faculty & Staff.

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Social Media and Community platforms are an increasingly important tool for MBA programs seeking to maintain and support their networks.  For example, through the Fanpage, MBA alumni are able to find fellow alumni with similar interests or ambitions.  For prospective candidates, the Fanpage provides a channel for dialog with the University, as well as an additional level of real information which will support their decision making process.

The fanpage features a custom designed landing page with introductory information and links to essential information on the official MBA Website.  Additional features include a custom tab for student testimonials, and a dynamic wall feed which pulls the latest news and Twitter feed.

The Facebook and Twitter pages are the first steps in a year long, integrated Social Media program.