Introducing Project Firefly

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  posted by 06 February 2012

We are proud to introduce Project Firefly, an exciting new platform for identifying global talent. Founding sponsor Credit Suisse has taken taken the lead with the Emerging Leaders Essay Competition. Students and recent graduates are invited to respond to any of four topics in an original essay. Winners will be invited to a thought leadership conference in Hong Kong.

Project Firefly is a concept that is easy to embrace. Selections will be made based solely on the merit of the intellectual contribution in blind judging by a panel of academic leaders from around the world. While corporate social responsibility is a timely topic, in many ways Project Firefly serves a more pressing business need. As business focus increasingly shifts beyond established western markets companies are challenged to build local teams. This in turn demands new recruitment channels beyond the well established universities. Ambitious students are given the opportunity to prove themselves and gain exposure to companies with whom they would perhaps struggle to be visible.

Over time Project Firefly will expand into a wider publishing platform for academics. Corporate sponsors will continue to host competitions on specific subjects, but open entries on any topic will also be welcome. In this way the platform will become a much needed new vehicle for fresh thought from all corners of the world.

One of our special skills is the ability to take big ideas and bring them to life, fast and at a high level. The ICON team developed the Project Firefly brand, designed and produced the launch site in under six weeks (over xmas) including name, logo, website, and the full social media program including: Facebook, Twitter, Google+ and LinkedIn. Daniel Sabio gets credit for for nailing the name in the first round. The design team was led by Kate Ricci and Daniel Hernandez with Valerie Armstrong and Bianca Pettinicchi. Daniel Sabio and Ryan Davis led the development effort.