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XEPTUNE Video-On-Demand: Homepage and Social Media Program

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  posted by 31 October 2011

For XEPTUNE Video-On-Demand, Switzerlands independent home cinema company, ICON developed an integrated homepage and social media program.  The program, which includes a dynamic content homepage, Facebook Fan Page, Twitter Page and Email Campaign, is designed to engage film buffs in a branded dialog with XEPTUNE.

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On the XEPTUNE website, the latest releases are announced on an ongoing, continuously updated basis.  From the homepage, visitors can easily link to the social media components of the program on Facebook and Twitter.

Weekly emails announce the latest releases on XEPTUNE to current and potential customers.  On Twitter, the brand keeps its followers informed of the latest releases, as well as relevant bits of entertainment related news.  All of this is then brought together on the XEPTUNE Facebook Fanpage, where fans are invited to comment and contribute to the conversation.