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Creating An Online Wedding Experience For Europe’s Largest Retailer.

elcortes

  posted by 31 October 2011

ECI1

Madrid, Spain based El Corte Ingles is Europe’s largest department store chain with over €17 billion in sales. Worldwide, ECI is the second largest department store chain, although, incredibly, they remain present exclusively in Spain. In a challenging retail environment, El Corte Ingles has assigned ICON to optimizing the E-Commerce experience online. ICON will begin a phased redesign of the El Corte Ingles website aimed at improving the online purchase process. Our first phase is focussed on building out the wedding registry and services online.

Wedding registries are the holy grail of recession-retail, the only category that is not shrinking. Moreover, in a recession, where couples typically take a longer engagement period, thereby increasing the length of the wedding registry commerce window.

As the virtual monopoly on retail activity in Spain, ECI has a huge online commerce opportunity to corner the market. ICON has proposed a multi-layered program focussed on establishing ECI as an integral part of the wedding planning process. The website will include community features, expert wedding commentary as well as full commerce opportunities.