The St.Gallen MBA Social Media Campaign

  posted by admin 31 October 2011

We’ve just introduced the first phase in a year long social media program for The St.Gallen MBA, with a branded Facebook fanpage and Twitter page: See ICON News.

The St.Gallen MBA is the flagship, English-language program of the University of St.Gallen, and a critical part of the Universities strategic objective to be more competitive internationally. The University of St.Gallen is one of the very top business Universities in Europe, but has a relatively low awareness level in English speaking markets. As a result, the MBA program has a special challenge in attracting top-tier candidates from markets such a the US, UK, Asian, the Gulf States, and India.

Together with our client, we developed an integrated concept designed to put a personal face on the MBA program, as well as delivering a vision for what life is like as an MBA student, life in the eastern Switzerland, and the future prospects for St.Gallen MBA graduates. Visit the Fanpage and Follow on Twitter: @TheStGallenMBA

In short video interviews on the St.Gallen MBA website, and hosted on YouTube, current students and faculty will discuss some of the critical themes most relevant to potential candidates, such as the curriculum and career prospects.

Over the course of the year, 6 student bloggers, will maintain a diary of their experiences, which will be shared across the Facebook and Twitter pages. The students and staff will make themselves available for comment and discussion.

As an additional element, the students will use Foursquare and Gowalla to identify places of interest on the campus and in the city of St.Gallen. This will help visitors get a better sense for what life is like as a St.Gallen MBA student.

Choosing an MBA program is a major life decision, and a significant financial investment. For the top-tier candidates, deciding which is the correct program is an complicated process. As a new program, The St.Gallen MBA has an extra challenge to provide the information students need to support their decision. Facebook, YouTube, Twitter, Foursquare and Gowalla provide the tools, but the content will be real, personal, and authentic.

We are excited to see where the program goes, and how it develops of the course of the year!