The Lazy User: Simplifying Interactions for the iPad
I'm lazy.
I grew up in the Internet age, with books, movies, and now pizza just a few clicks away. This convenience provided me, and those of my generation, an extremely short...
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Brian 20 Jun 2012
The Mobile Imperative for Business
The latest stats presented in the annual Internet Trends report by analyst Mary Meeker of Kleiner Perkins Caufield Byer dramatically confirms the critical role of mobile platforms for business. Although mobile...
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admin 05 Jun 2012
Introducing Project Firefly
We are proud to introduce Project Firefly, an exciting new platform for identifying global talent. Founding sponsor Credit Suisse has taken taken the lead with the
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ICON Worldwide 06 Feb 2012
Yah? Das Blues
It was friday, the end of my first work week.
Me and Daniel were trying to make the next train, rushing to turn...
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admin 06 Jan 2012
Introducing: T. Columbanus AG
St. Columbanus AG is a new asset management company in Switzerland with a special focus on clients based in Ireland. Leveraging Switzerlands heritage as a safe and stable financial market, the...
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Jon Glicksberg 21 Dec 2011
HSG Talents 2012 Smartphone App.
For the HSG Talents Conference 2012 ICON has developed an innovative smartphone application, available for download from www.mobilehsgtalents.com. The app is currently available as a...
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ICON Worldwide 21 Dec 2011
Switzerland Leads 2011 Global Innovation Index
According to an the 2011 Global Innovation Index issued by INSEAD in collaboration with the UN, Switzerland is the most innovative country in the world, taking a leading position in...
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admin 02 Nov 2011
Amazon Fire
This whole Amazon Fire has gone over much better than I think most people expected. They expected another sub par Android Tablet. What they got was a pretty good run a...
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Rigel St. Pierre 31 Oct 2011
Investor Relations 3.0: Social Media und Mobile Apps für regulierte Industrien
Sowohl Social Media, als auch mobile Plattformen wie Smartphones oder Tablet PCs haben sich seit geraumer Zeit einen Platz in der Reihe der modernen Kommunikationstools gesichert. Nicht nur für die zwischenmenschlichte...
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admin 31 Oct 2011
Case Study: Using Social Media to Support Rare Disease Research
There is an enormous struggle to leverage the strengths of social media in the health care space. This challenge is widely discussed in the media as pharma companies seek clear guidelines...
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admin 31 Oct 2011
Social Media Strategies for Highly Regulated Industries
Highly regulated industries such as pharma or finance face enormous challenges to use social media effectively, without violating regulatory restrictions. Clear, these companies cannot afford to wait for easy solutions....
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admin 31 Oct 2011
Mobile Apps. Are Revolutionizing Investor Relations
Todays Investor Relations professional is living in a fast paced, highly reactive environment. Gone are the days of the quarterly and annual report, the investor conference call and the occasional press...
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admin 31 Oct 2011
Behind the Growth in HTML5 Based WebApps for Publishers & Business
Launched last week, the FT app has had 100,000 user downloads! Discussing the drawbacks of the iTunes App. Store subscription model for publishers, MB Christie, Head of Product Development for the...
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Jon Glicksberg 31 Oct 2011
Stat of the Day: Social Drives 25% of Search Results for World’s Largest Brands
Why should large corporations take social media seriously? Consider this chart:
- 25% of search results for the world's largest brands are user generated content
- "Share" is replacing email as a communication...
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admin 31 Oct 2011
NPR’s Robert Kurlich, "If you can… fall in love, with the work…."
So, after writing the post below, we wanted to think more about how young designers should actually proceed in practical terms. And, then I stumbled on
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Jon Glicksberg 31 Oct 2011
Prolonged US Unemployment, The Non-Recovery & What it Means for Young Designers
Paul Krugman’s op-ed in last weeks New York Times neatly summarizes the dire economic and political situation presently facing the United States and eloquently...
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Jon Glicksberg 31 Oct 2011
Engineering Success: RWTH Aachen University
The RWTH Aachen University is one of Germany's leading engineering university. Executive Education is consolidated at the International Academy. ICON has begun a rebranding of...
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admin 31 Oct 2011
Managing Social Media Evolution: Our Work for the Michael J. Fox Foundation & The St.Gallen MBA.
Managing social media within small to mid-size companies requires ongoing optimization. Depending on how slow or fast an organization was to embrace social media, determines where they find themselves today. ...
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Jon Glicksberg 31 Oct 2011
Create Your Future! The HSG TALENTS Conference 2011
For the second year, ICON is pleased to support the HSG TALENTS Conference. The largest recruiting event in Switzerland, the conference is an opportunity for potential...
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admin 31 Oct 2011
ICON Launches Social Media for Michael J. Fox Foundation
ICON New York has introduced a new social media program for the Michael J. Fox Foundation for Parkinson's Research. The Michael J. Fox Foundation is a leading fund...
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admin 31 Oct 2011
ICON Internship Travel Tips
Without doubt, one of the perks of the internship program is the ability to travel intensively throughout Europe. Our interns are on the move every weekend. Big thanks to Jen Hajar...
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admin 31 Oct 2011
ICON Launches Three New Websites for University of St.Gallen.
ICON has developed three new websites for the premier Masters programs of the University of St.Gallen. The websites for The St.Gallen MBA, Executive MBA and...
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admin 31 Oct 2011
ICON Launches Swiss Foundation Against Anxiety & Depression
The Swiss Foundation Against Anxiety & Depression (SFAD) is committed to raising awareness for mental health related issues in Switzerland. Anxiety, Depression and mental health issues tend...
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admin 31 Oct 2011
Swiss Foundation Against Anxiety & Depression Logo Exploration
We had a lot of fun exploring with visual identity of this brand new foundation. The brief challenged us to: (1) create a symbol which would be recognized as associated...
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admin 31 Oct 2011
TEDx Zurich
The first TEDx Zurich event was awesome! The "x" in TEDx is important, and one has to abandon comparisons to the original TED conference. The TEDx concept is just different, independent...
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Jon Glicksberg 31 Oct 2011
SBB to MTA: Whitney Goodell is Headed to NYC
ICON Designer Whitney Goodell is headed back to NYC, we'll miss her! Whitney is an incredibly talented, hard working designer. While she was with us she worked on a wide variety...
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admin 31 Oct 2011
How Universities & Companies Can Partner to Lead Innovation
For a recent client presentation, we dove into the massive potential that exists for Universities and Corporations to foster and support the new technologies and businesses needed to drive the economic...
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Jon Glicksberg 31 Oct 2011
Mobile is Mainstream: The Two Most Important Slides of the Year
So far this year, two slides have shaped our conversations more than any other. Both come from the Morgan Stanley internet trends report, see my earlier blog post: MS
The first...
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Jon Glicksberg 31 Oct 2011
ICON Awarded Redesign of University of St.Gallen Executive School Websites Including, MBA & Executive MBA.
ICON Worldwide has been awarded the redesign of the University of St.Gallen Executive School website, including websites for The St.Gallen MBA and
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admin 31 Oct 2011
Fall Campaign for the Executive MBA of the University of St.Gallen
ICON Worldwide is pleased to announce the launch of the fall campaign for the Executive MBA of the University of St.Gallen, the top...
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admin 31 Oct 2011
Behind the Online Career Counselor
The Executive School at the University of St.Gallen is one of the leading business Universities in Europe providing Executive Education to individuals and companies. With a portfolio of over 350...
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ryan 31 Oct 2011
Performance is a Multiplier: Good Work For Good Clients Brings More of the Same
Just this week we were called in by three clients, in new positions in new organizations. This means a lot: it's a a recognition that, with their own personal success...
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Jon Glicksberg 31 Oct 2011
The ICON Site Refresh
We have spent much of the first half of the year working with our clients to develop marketing programs with a heavy focus on social media, mobile applications, blogs, etc. We've...
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admin 31 Oct 2011
Nic Baumann: Let’s talk about web standards
Let’s talk (or rant) about web standards. I recently read an old but still relevant article about web standards it explains the different standpoints (idealist and realist) and reminded me...
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Nicolas Baumann 31 Oct 2011
Our Why Not Client on TeleZuri
PR Momentum continues to roll for our Why Not client:
To view all press and TV click here.
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admin 31 Oct 2011
Best Practices: Time Magazine iPad App
Time magazine is in V2 of their iPad app. It's elevating the experience to true interactive magazine. The photo experience, integrated interviews and commentary all point to the first truly realized...
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admin 31 Oct 2011
Morgan Stanley Internet Trends: CM Summit Presentation Highlights
This great presentation developed by Mary Meeker at Morgan Stanley and delivered at the CM Summit in NY this week gives an excellent overview of market trends, forces and where we...
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Jon Glicksberg 31 Oct 2011
iPad For Higher Education
We have had lots of discussion this week regarding the potential for the iPad in a University environment. The potential is clearly exciting, and a huge transformation in the classroom experience...
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admin 31 Oct 2011
iPad Practicality!
We are already hard at work on iPad applications for multiple clients, and its' a lot of fun. Our first official client sponsored iPhone app hit the app store on the...
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admin 31 Oct 2011
Integrating Social & Mobile Platforms to Drive Acquisition
Our marketing program for the Entrepreneur School is designed to leverage social media and mobile technologies towards specific business objectives. We worked closely with our clients to get a real understanding...
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admin 31 Oct 2011
Introducing: Why Not?
We are extremely proud to bring the unique vision and style of Why Not Affairs online. Together with our client, we...
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admin 31 Oct 2011
The Importance of Sales: the Agency’s Role
At ICON we have said from the beginning: "Strategic Thinking, Smart Design, Real Business Results." We felt early on that few agencies approach their business this way. That the marketing work...
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admin 31 Oct 2011
The St.Gallen MBA Social Media Campaign
We've just introduced the first phase in a year long social media program for The St.Gallen MBA, with a branded Facebook fanpage and Twitter page: See ICON...
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admin 31 Oct 2011
Thanks Alynn!
Talented, hard-working, smart, kind & fun! Alynn Ramoie worked with us in our Swiss office as a graphic designer and played a critical role on projects ranging from traditional print production,...
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admin 31 Oct 2011
ICON Develops iPhone App for The University of St.Gallen
ICON Worldwide has developed an innovative iPhone app. for the University of St.Gallen. Commissioned by the Entrepreneur School at the University...
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admin 31 Oct 2011
ICON Launches Social Media Campaign for The St.Gallen MBA
ICON Worldwide introduces the first step in a year long marketing program for The St.Gallen MBA. A Facebook Fan-page, serves as a central hub for a large community of Students, Candidates,...
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admin 31 Oct 2011