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HSG Talents Conference 2010: Choose Your Path

chooseyourpath

  posted by 31 October 2011

In a job market which remains challenging, we were tasked with the rebranding of Switzerland’s most important recruiting event.  The former Forum HSG, has shifted to the control of the Career Services Center of the University of St. Gallen, where it has been integrated into the HSG Talents recruiting platform.

Our concept for the 2010 event, “Choose Your Path”, strives to bring optimism to the process of transitioning from the University environment into the professional world.  The first job out of University often points a person in a direction they will follow for life.  Even if the market opportunities are, at this moment, limited, it remains essential to discover the career path which will be successful and fulfilling in the long-term.

A fully integrated marketing program, ICON developed the logo, tagline, website, print and advertising materials.