SOCIAL, MOBILE, COMMUNITIES
Before FinTech became a buzzword we were already working with some of the worlds leading financial institutions to embrace Social Media, Mobile Apps and Community building. Banks are limited by strict regulation differing from country to country. Likewise, the emergence of community based, networking platforms presents challenges and opportunities.
Supporting the Swiss Financial Community
An independent foundation supported by Swiss banks, Universities and the government, the Swiss Finance Institute provides research, publications and executive education at the forefront of the banking sector. Our website concept was designed to put the vast resources of this institution into a dynamic and easily accessible model.
The homepage consists of 100% dynamic content so that each visit the user is confronted with new information, insights, event invitations or education opportunities. Three independent business units, across Zurich, Geneva and Lugano converge in one interactive platform.
Social Media & Sponsorships
For the world’s largest bank, Credit Suisse, Facebook presented a perfect platform to engage people in their many cultural and sports sponsorships. ICON created a series of facebook apps and campaigns designed to involve fans in a very direct way, on the Credit Suisse fanpage. In 2014 Bilanz awarded Credit Suisse #1 in Social Media.
The Roger Federer Fan Wall
As Roger Federer reached an epic 300 weeks as world number one, Credit Suisse approached us with a unique idea to capture the enthusiastic spirit of Federers’ fans around the world via a facebook celebration. Fans were encouraged to send Roger photos, videos, and messages via facebook, twitter and instagram. The celebration was captured on the facebook in the Federer Fan Wall.
On the day he reached the record, Credit Suisse ran full page newspaper ads, and updated their main homepage to support the drive to the facebook promotion. Thousands of fans liked and commented on the images, and began to upload their own personal photos and messages directly on the facebook app.
Credit Suisse is ranked #1 in social media
Mobile Facebook App
Unique was the ability to translate the Facebook app to mobile devices where fans could cheer live from their phones.
Eventually, congratulatory videos were added by tennis legends Martina Navratilova, Billie Jean King and Rod Laver. In one month the campaign generated over 10,000 likes, and 1,000 unique user posts to date.
Lucerne Festival Celebration
We extented the cultural sponsorship program in support of the 75th Anniversary of the Lucerne Festival. Celebrities from the world of classical music provided video messages of celebration, and fans posted their own videos and messages.
Community Building & Social Sharing
2014 World Cup Campaign
As Switzerland prepared for a surprise World Cup appearance, lead sponsor Credit Suisse wanted a way to get the fans excited and connected. We designed a website around special events hosted by Credit Suisse, users took pictures and videos and celebrated their team heading to the world cup. Designed for multiple platforms, users could then upload photos and videos from anywhere.
Football Fans Corner
Event Picture Gallery