Finance Case Study Herospace Background

Digital Finance:

SOCIAL, MOBILE, COMMUNITIES

Before FinTech became a buzzword we were already working with some of the worlds leading financial institutions to embrace Social Media, Mobile Apps and Community building. Banks are limited by strict regulation differing from country to country. Likewise, the emergence of community based, networking platforms presents challenges and opportunities.

Social Media & Sponsorships

For the world’s largest bank, Credit Suisse, Facebook presented a perfect platform to engage people in their many cultural and sports sponsorships. ICON created a series of facebook apps and campaigns designed to involve fans in a very direct way, on the Credit Suisse fanpage. In 2014 Bilanz awarded Credit Suisse #1 in Social Media.

The Roger Federer Fan Wall

As Roger Federer reached an epic 300 weeks as world number one, Credit Suisse approached us with a unique idea to capture the enthusiastic spirit of Federers’ fans around the world via a facebook celebration. Fans were encouraged to send Roger photos, videos, and messages via facebook, twitter and instagram. The celebration was captured on the facebook in the Federer Fan Wall.

On the day he reached the record, Credit Suisse ran full page newspaper ads, and updated their main homepage to support the drive to the facebook promotion. Thousands of fans liked and commented on the images, and began to upload their own personal photos and messages directly on the facebook app.

Credit Suisse is ranked #1 in social media

Mobile Facebook App

Unique was the ability to translate the Facebook app to mobile devices where fans could cheer live from their phones.

Eventually, congratulatory videos were added by tennis legends Martina Navratilova, Billie Jean King and Rod Laver. In one month the campaign generated over 10,000 likes, and 1,000 unique user posts to date.

Lucerne Festival Celebration

We extented the cultural sponsorship program in support of the 75th Anniversary of the Lucerne Festival. Celebrities from the world of classical music provided video messages of celebration, and fans posted their own videos and messages.

Lucerne Festival Fanwall

Community Building & Social Sharing

Credit Suisse World Cup Campaign

2014 World Cup Campaign

As Switzerland prepared for a surprise World Cup appearance, lead sponsor Credit Suisse wanted a way to get the fans excited and connected. We designed a website around special events hosted by Credit Suisse, users took pictures and videos and celebrated their team heading to the world cup. Designed for multiple platforms, users could then upload photos and videos from anywhere.

Credit Suisse World Cup Footbal Fans Corner

Football Fans Corner

Credit Suisse World Cup Event Picture Gallery

Event Picture Gallery

A Merit Based Community

Students are encouraged to submit essays as part of competitions. The essays are reviewed by an Academic Review Board from top Universities around the world. Winning essays are published on the website, and winners are invited to attend conferences and interview for co-ops and internships with Credit Suisse.

Project Firefly Merit Based Community Person Project Firefly Merit Based Community Group
Project Firefly Merit Based Community Screen