posted by ICON Worldwide 16 August 2011
St. Columbanus AG is a new asset management company in Switzerland with a special focus on clients based in Ireland. Leveraging Switzerlands heritage as a safe and stable financial market, the founders of St.Columbanus AG provide a resource for small and large Irish investors concerned about keeping their money in Irish banks.
For ICON this represented a fantastic opportunity for craft a new financial brand. St.Columbanus was born in Ireland in 543, and travelled widely across Europe, including long stays in the St.Gallen region. Elements of the St.Columbanus logo and corporate design are inspired by the famous stained glass windows featuring St.Columbanus.
The website features images communicating security for families and small businesses in turbulent times. Social media is a integrated part of the marketing and communications strategy. Twitter, YouTube and blogs provide a constant level of dynamic to the website, as well as cross-border reach for the St.Columbanus AG brand.
The board includes several prominent Irish based politicians and economists all of whom are active contributors to both blogs and twitter. PR played an important role in creating buzz around the launch of the company particularly in Ireland (Link: Politics.Ie). The IrisThe launch of the St.Columbanus company generated some interesting press across Ireland (Irish Journal) (Independent) , UK and Switzerland (FinNews).