ICON Worldwide has developed an innovative iPhone app. for the University of St.Gallen.  Commissioned by the Entrepreneur School at the University of St.Gallen, the iPhone app is established as the mobile platform for additional programs.The app provides deep course information and testimonials of interest to potential candidates.  At any time, a potential candidate is encouraged to reach out and make contact with the program administrators to find out more information of to register.

Social Media provides a constant stream of fresh content including links to videos on the Entrepreneur School YouTube channel and info updates via Twitter. Visit: YouTube Visit: Twitter .

Designed to support the wide-ranging network of potential, current and former participants in Entrepreneur School programs, the app provides network updates about member activities, and opportunities for potential collaboration.  This networking is supported via links to popular networking sites including XING, LinkedIn, and Facebook.

The app is currently in beta and will soon be available in the app store on iTunes.

ICON Worldwide introduces the first step in a year long marketing program for The St.Gallen MBA.  A Facebook Fan-page, serves as a central hub for a large community of Students, Candidates, Alumni, Faculty & Staff.

Social Media and Community platforms are an increasingly important tool for MBA programs seeking to maintain and support their networks.  For example, through the Fanpage, MBA alumni are able to find fellow alumni with similar interests or ambitions.  For prospective candidates, the Fanpage provides a channel for dialog with the University, as well as an additional level of real information which will support their decision making process.

The fanpage features a custom designed landing page with introductory information and links to essential information on the official MBA Website.  Additional features include a custom tab for student testimonials, and a dynamic wall feed which pulls the latest news and Twitter feed.

The Facebook and Twitter pages are the first steps in a year long, integrated Social Media program.

For XEPTUNE Video-On-Demand, Switzerlands independent home cinema company, ICON developed an integrated homepage and social media program.  The program, which includes a dynamic content homepage, Facebook Fan Page, Twitter Page and Email Campaign, is designed to engage film buffs in a branded dialog with XEPTUNE.

On the XEPTUNE website, the latest releases are announced on an ongoing, continuously updated basis.  From the homepage, visitors can easily link to the social media components of the program on Facebook and Twitter.

Weekly emails announce the latest releases on XEPTUNE to current and potential customers.  On Twitter, the brand keeps its followers informed of the latest releases, as well as relevant bits of entertainment related news.  All of this is then brought together on the XEPTUNE Facebook Fanpage, where fans are invited to comment and contribute to the conversation.

ICON Worldwide helps leading companies compete in a challenging economy by developing innovative marketing programs designed to uncover new revenue channels, and achieve real business results.
See our latest work: ICON Newsletter Winter 2010

Madrid, Spain based El Corte Ingles is Europes largest department store chain with over euro 17 billion in sales.

In a daunting retail environment, where in-store purchases, around the world, continue to plummet, one of Europe’s largest family-run companies has assigned ICON Worldwide to revamp its online wedding registry by introducing innovative Social Media Marketing applications.

ICON has proposed a multi-layered program focussed on establishing ECI as an integral part of the wedding planning process. The website will include community features, expert wedding commentary as well as full commerce opportunities.

“It’s not just an ordinary web redesign,” says Sandro Gamazo, Managing Director of ICON Spain “this will become a completely new interactive social experience with personalized applications for couples and their guests.”

The Spanish retail giant  has realized that size doesn’t necessarily matter when it comes to harnessing the power of online social networks to drive e-commerce. As the virtual monopoly on retail activity in Spain, ECI has a huge online commerce opportunity to corner the market.

Wedding registries are the holy grail of recession-retail, and the only category that is not shrinking. Moreover, in a recession, where couples typically take a longer engagement period, thereby increasing the length of the wedding registry commerce window.

Online wedding websites have become an essential part of a couples wedding planning.  El Corte Ingles is in the unique position of being able to provide a complete range of planning services, as well as the complementary products, to guide a couple from the engagement, through the wedding, to the honeymoon, and eventually settling into a new home.

In a job market which remains challenging, we were tasked with the rebranding of Switzerland’s most important recruiting event.  The former Forum HSG, has shifted to the control of the Career Services Center of the University of St. Gallen, where it has been integrated into the HSG Talents recruiting platform.

Our concept for the 2010 event, “Choose Your Path”, strives to bring optimism to the process of transitioning from the University environment into the professional world.  The first job out of University often points a person in a direction they will follow for life.  Even if the market opportunities are, at this moment, limited, it remains essential to discover the career path which will be successful and fulfilling in the long-term.

A fully integrated marketing program, ICON developed the logo, tagline, website, print and advertising materials.

ICON has developed a Special Christmas Promotion to support the introduction of the Xeptune Video on Demand Service in Switzerland.  Xeptune, a product of the Swiss International Entertainment Group AG, is Switzerlands only independent video on demand service, currently offering exclusive current run titles via a set-top box.

ICON proposed a xmas promotion to launch the brand, and help drive box sales.  During the Xmas Season, customers who buy a Xeptune box will receive one month of free movies, for 30 days.  The campaign, which launches Dec. 4 and runs for three weeks until Dec. 25th, will feature flash banner advertising across major Swiss entertainment and commerce websites.  ICON designed the flash banner ad campaign, home-page and purchase pages.

See the campaign page: XEPTUNE Holiday Promo

ICON introduces a new international marketing program designed to reach the Middle-East and Asia markets in support of the University of St. Gallens International Masters Degree programs.  The new brochure features an original photography concept designed to present a modern and accessible face of the University of St. Gallen to the international market place.  The program is an important piece of the Universities long-tern strategy to increase international enrollments, and improve its’ standing as an internationally recognized top international University.

ICON develops new marketing program designed to reach senior level decision makers in the pharmaceutical industry with a High Performance message. Innovative design will appear simultaneously across Europe and the US.

For the first time, Sigma-Aldrich wanted to create a brochure designed to reach senior executives at pharmaceutical companies in Europe and the United States.  The HPLC product line requires a major financial investment, which in the current climate is a more challenging decision for a company to make.  Sigma asked us to come up with an innovative marketing piece that would serve as a door-opener for the sales force.

The brochure leverages the main benefit of the HPLC product line, increased production and financial efficiency in the lab with the headline “High(er) Perfomance”.  The brochure was printed in Italy using a new process called cold-foil, which allows for foil printing in a 5-color process, and has been distributed to the sales force in Europe and the US.