ICON Launches new integrated marketing campaign for the Institute of Management at the University of St. Gallen. With the headline, “Master the Fundamentals, Broaden Your Horizons” the new campaign is an integrates media effort including website redesign, printed catalogs, and print and online advertising across every major German-language business publication.
The campaign features the architecture of Swiss architects Herzog & de Meuraux, who built the Institute of Management building. In the current economy it is increasingly challenging to convince large companies to invest in executive education. This new campaign is designed to capture the University of St. Gallen leadership position in the German-speaking market.
