ICON introduces a new international marketing program designed to reach the Middle-East and Asia markets in support of the University of St. Gallens International Masters Degree programs.  The new brochure features an original photography concept designed to present a modern and accessible face of the University of St. Gallen to the international market place.  The program is an important piece of the Universities long-tern strategy to increase international enrollments, and improve its’ standing as an internationally recognized top international University.

ICON develops new marketing program designed to reach senior level decision makers in the pharmaceutical industry with a High Performance message. Innovative design will appear simultaneously across Europe and the US.

For the first time, Sigma-Aldrich wanted to create a brochure designed to reach senior executives at pharmaceutical companies in Europe and the United States.  The HPLC product line requires a major financial investment, which in the current climate is a more challenging decision for a company to make.  Sigma asked us to come up with an innovative marketing piece that would serve as a door-opener for the sales force.

The brochure leverages the main benefit of the HPLC product line, increased production and financial efficiency in the lab with the headline “High(er) Perfomance”.  The brochure was printed in Italy using a new process called cold-foil, which allows for foil printing in a 5-color process, and has been distributed to the sales force in Europe and the US.