ICON introduces a new international marketing program designed to reach the Middle-East and Asia markets in support of the University of St. Gallens International Masters Degree programs. The new brochure features an original photography concept designed to present a modern and accessible face of the University of St. Gallen to the international market place. The program is an important piece of the Universities long-tern strategy to increase international enrollments, and improve its’ standing as an internationally recognized top international University.