Facebook Apps. are the essential tool to making the most out of your Facebook fanpage. While Facebook continues to refine and optimize its advertising options, they remain limited and audiences are still generally resistant. Facebook Apps., however, present tremendous opportunities to deliver rich brand experiences.
Facebook apps., are built as stand alone websites, hosted independently, and placed into a container on a facebook fanpage. As a stand alone website, all normal website functionality is possible, but optimized because we know “who the user is” and can take advantage of the built in Facebook multipliers of “Like” and “Share”.
The Credit Suisse Roger Federer Fan Wall invites fans of the tennis legend to post a photo, message or video cheering him on to victory.
Each user action is amplified to their friends, in a very organic way, beyond the standard Facebook ads. This generates referrals and increased user actions.
On Facebook, ignoring mobile is simply not an option. We believe a minimum of 70% of app traffic happens on a mobile devise. facebook apps. urls now recognize and redirect to mobile, so your site needs to be built with this option.