For Vifor Pharma, we created IronDeficiency.com, a comprehensive website devoted to providing consumers and healthcare professionals with information about iron deficiency and anaemia. Although, common and widespread, Iron Deficiency is often not correctly identified or treated. Another example of our full service approach, we developed the logo, website, tradeshow materials, and printed collateral.
For many more serious conditions, such as Cancer, Iron Deficiency is a side effect which, if treated, can greatly improve a patients quality of life. The website launched in India and is being developed in 12 languages for global use. The identity system is a friendly and flexible brand system supporting patients, professionals, womens health, and 6 chronic conditions.