ICON New York has introduced a new social media program for the Michael J. Fox Foundation for Parkinson’s Research. The Michael J. Fox Foundation is a leading fund raiser and community supporting research into Parkinson’s disease. ICON New York was approached to consider ways to take advantage of social media to increase awareness, interactions within their community, and increase donations.
On the new Tumblr Blog followers can see behind the scenes reports from foundation related events around the world. Finally, Twitter, with 1,500 followers already, and YouTube help spread branded content further.