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January 12, 2015

Actelion Pharmaceuticals: Launch

Actelion Pharmaceuticals is a specialty pharma company working on rare diseases. One such disease is Niemann-Pick Type C. One of the major challenges all rare diseases face is proper diagnosis. In the case of NP-C performing a simple eye examination, properly, can reveal early indicators of the disease. Although all doctors are taught how to perform and eye examination, few actually do it regularly. is a medical information platform designed to help doctors learn how to perform an eye examination, learn how to spot potential disorders, and understand the neurological disfunction involved.

ICON Worldwide developed the NeurOcular platform as an independent brand, supported by Actelion. We produced the video series with a leading neurologist, managed the content development with medical experts, and built the website using responsive design.