ICON Launches new integrated marketing campaign for the Institute of Management at the University of St. Gallen. With the headline, “Master the Fundamentals, Broaden Your Horizons” the new campaign is an integrates media effort including website redesign, printed catalogs, and print and online advertising across every major German-language business publication.

The campaign features the architecture of Swiss architects Herzog & de Meuraux, who built the Institute of Management building.  In the current economy it is increasingly challenging to convince large companies to invest in executive education.  This new campaign is designed to capture the University of St. Gallen leadership position in the German-speaking market.

New website design for Europes oldest breeder of Alpacas, based in Toledo, Spain. The highly visual website features award-winning photography capturing the unique character of the Alpaca animal and Spanish landscape.

Madrid, Spain based Luz de Viento is one of Europes leading developers of Wind Farms. In order to position LdV for future international expansion, ICON developed a complete corporate communications program including, logo, website and positioning statement, Luz de Viento, “The Power of Wind”.

For the Career Services Center at the University of St. Gallen, ICON developed a complete new communications concept to guide users through the three phases of career counseling, Assess, Act and Achieve. The new design features a dynamic, interactive flash logo where users can explore the three tiers of counseling services. Finally, the services are customized according to individual career level, such as Student, Executive and Alumni.

The University of St. Gallen boasts the most prominent economic faculty in the German-speaking region, as well as the most successful and innovation Executive Education programs. In order to increase the personal connection with the University faculty, as well as drive course applications, ICON launched a new website design featuring prominent faculty in class-room situations. The home-page allows visitors to quickly link to detailed course information and applications. Visit the Executive School website.

Innovative “Treemap” application delivers personalized course recommendations based on personal preferences, and speeds the application process. In order to streamline the process of driving potential candidates through the over 500 possible course and program offerings at the University of St. Gallen, ICON designed a innovative flash based application which allows the user to define themselves and their interests, generating the most relevant results. Course offerings are further narrowed according to availability, time-frame, cost and language. The visual design, and dynamic user experience all work towards positioning the University as a innovator and technology leader in University marketing communications. Visit the Course Navigator

Madrid based Luz de Viento is one of Europe´s leading developers of Wind Energy plants having built 5 plants in Spain and several more in development throughout Europe, including France, England, Scotland and Austria. In order to support its international ambitions, ICON Worldwide, will begin a strategic rebranding project with the redesign of its website.

For London based, AVIS Energy, a leading “Waste to Energy” developer, ICON has developed a unique international marketing communications program including, Corporate Identity, Website, and Company Brochure. In order to bring the new AVIS Energy brand to market fast, ICON developed the entire program in under six weeks. View the complete case study.

The leading German-language Executive MBA program, and sixth major website introduction for the Executive School. The EMBA website features a dynamic slide-show introduction which engages the visitor in the St. Gallen experience. For more information.