The RWTH Aachen University is one of Germany’s leading engineering university. Executive Education is consolidated at the International Academy. ICON has begun a rebranding of the International Academy in order to help strengthen its position in the competitive field of executive education. The line, “Engineering Success” is designed to leverage the RWTH Aachen Universities known heritage as a top engineering university, with a motivational drive to enrol. The line is relevant to both companies, who book executive education courses for their employees, and for individuals looking for a competitive advantage in a difficult market.
The rebranding project spans both web and print communications. The new website, features a fresh modern design, highlighting both their business units, and uniques course formats. Site visitors, can explore the complete course offerings via the dynamic course filter.