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November 3, 2013

The mobile imperative for business

The latest stats presented in the annual Internet Trends report by analyst Mary Meeker of Kleiner Perkins Caufield Byer dramatically confirms the critical role of mobile platforms for business. Although mobile is increasingly intuitive for business these stats really bring it to the point. Mobile internet as a % of website traffic has surpassed 10%, more than doubling in the past 18mos. Imagine, 12% of US adults own a tablet. Revenue from mobile, driven largely by apps., is growing at a 153% annual rate. The complete presentation is available from Kleiner Perkins Caufield Byers on Scribd.

The good news for business is that managing the transition to mobile is becoming easier thanks to advances in HTML5, Javascript and Responsive website design. We have long encouraged businesses to embrace cross-platform development allowing customers to have a seamless experience from their office desktop, to their mobile phone, and eventually their tablet. Our recently launched Course Navigator for the Executive School at the University of St.Gallen is a good example of how smart development can help ease the way for customers to engage with a brand. Developed in mobile friendly HTML5, the Course Navigator allows candidates to dynamically search the University of St.Gallen’s Executive School Course Catalog based on a number of variables. The platform works easily on tablets, and the iPad app is also available in the iTunes app store for an optimized tablet experience.

For the Credit Suisse Thought Leadership initiative Project Firefly, we developed the website using responsive web design which scales the content according to the screen size of the device of the user. This means the live site is always displayed on any device, without having to customize for the every increasing number of smart phone and tablet screen sizes.