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You May Be More Than Tired

For Vifor Pharma, we developed IronDeficiency.com. Although, Iron Deficiency is the most common nutritional deficiency, it is often not correctly identified or treated.

IronDeficiency.com provides dedicated content for patients, women and health care professionals.

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Our Full-Service Model at Work

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From this brief, we worked in close partnership with our clients to develop the complete business platform including the name, logo, and corporate design. As part of our outsourced IT service we also host and maintain the website.

The website launched in India and is being developed in 12 languages.

Dedicated Content Areas for Chronic Conditions

Iron Deficiency can arise as a side effect of treatment for many serious conditions, such as Cancer, Kidney Disease and Coeliac Disease, which if treated, can greatly improve a patient's quality of life. We created microsites for six conditions.

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Women's Health

Women are perhaps the only target actively seeking information about Iron Deficiency online and IronDeficiency.com contains the most valid content related to the phases of a woman's life.

Interactive Tools and Resources

To help people engage with the content, we built the interactive "Symptom Finder" to help people better understand the symptoms of Iron Deficiency. The "Fatigue Survey" questionnaire is designed to better distinguish between simple, normal fatigue and a potential Iron Deficiency.

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