By 2040, more than 95% of all purchases will be conducted via ecommerce? (source: 99Firms)
It means that, if you’re planning to build your ecommerce website – or are still unsure about doing that, read further to explore the biggest ecommerce trends!
Mobile shopping trends show that m-commerce is the future of online shopping, with the current figures at around 51% of online shoppers conduct purchases via their smartphones (source: FinancesOnline). In addition, these figures are predicted to rise an additional 25 percent in the next 4 years.
Hence, if you want consumers to shop on their smartphones as easily as they do on their desktops, you will need a mobile website or App that has an intuitive UX design and provides a straightforward user experience, and easy payment options, like a one click checkout.
However, providing a responsive website doesn’t necessarily mean offering a cutting-edge mobile experience. Mobile conversion rates tend to be less than half of desktop. According to Google, 53% of consumers abandon a mobile site that takes longer than three seconds to load one of the main challenges with responsive sites.
To offer an optimal mobile experience, many brands are opting for a Progressive Web Application (PWA), which can provide their clients with a native app-like experience, thanks to features like push notifications, working offline, and device hardware access, creating a user experiences similar to native applications on desktop and mobile devices. Importantly, there is no requirement for developers or users to install the web apps via digital distribution systems like Apple App Store or Google Play.
The Headless Commerce Strategy allows developers to work simultaneously on the front-end and back-end systems, further improving the mobile performance and getting more control over the customer journey.
A big challenge for retailers in 2020 – during and after the COVID-19 crisis – is the necessity to keep up with competitors’ technology breakthroughs.In the last months, some of the best practices to increase the ecommerce’s conversion rate remain Facebook’s dynamic ads, Google’s shopping ads, and on-page SEO’s efforts:
Perhaps the biggest ecommerce website development trend to watch is the widespread adoption of Augmented Reality (AR).
AR, in fact, has become a major game changer when it comes to 2020 online shopping, as it:
Two other ecommerce website development trends are Artificial Intelligence (AI) and Machine Learning, which are offering retailers the opportunity to enhance personalization and improve customer service.
Those solutions give you the possibility to:
And on some level, this is still an unexplored ground, but you should be aware of it because voice technology has been expected to grow by 127% over this year (source: Salesforce): so, as shoppers look for easier purchase journeys, many retailers are trying to integrate this future-oriented experience on their ecommerce platforms.
Finally, there’s a meaningful AI’s feature that deserves a separate space: chatbots.
We’re talking about a solution that can act as a real salesperson, allowing e-stores to communicate with several customers and give them the feeling of personal attention.
Actually, at present, a growing number of shoppers like conversing with bots: more than 60% of customers, in fact, report preferring to have websites, apps, or chatbots answer their simpler inquiries due to their faster feedback (source: Kinsta).
Taking advantage of these technologies is easier than you may think, and starts be relying on a valuable development software. Some top e-commerce solutions include:
Yet, if you really want to achieve a meticulous work, you should lean on a team of expert developers who bring years of experience in software development projects.
In this regard, our ICON Worldwide team can help you develop different tailor-made solutions for your ecommerce project, since:
Would you like to discover more about ecommerce and software solutions? If so, keep following ICON’s blog and talk to an ecommerce website development expert today!
Independent and International