After the GDPR cookie bars went live, often in haste, many clients were surprised how much data they were suddenly missing because so many users do not opt in. Websites must offer visitors compelling value in exchange for their data.
Too many companies still lose time, money and most importantly… “leads” by failing to consider every point of interaction.
If you are a product sales driven company you are likely already working to adjust your digital marketing operation to continue to bring leads into the sales funnel.
It is almost impossible to think about digital marketing in solos. Only an integrated approach, consistently monitored and optimized will deliver results. Managing multiple external partners is equally inefficient and ineffective.
Too many clients invest massive resources into the design and development of a website and then fail to follow through with the minimum requirements for driving traffic. There is a direct correlation between paid and organic traffic.
Independent and International