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Vifor Pharma led Iron Deficiency Day 2018 Raises Awareness Via Multi-Channel Program Across 22 Countries

Raising Awareness Around the World

In it’s third year, Iron Deficiency Day continued to gain traction on an increasingly global scale. Extending the “Meet the Symptoms” theme, this years campaign was rolled out across 25 affiliate markets.

The “Meet the Symptoms” campaign is designed to raise awareness of the common everyday symptoms which may be signs of iron deficiency. Playful, animated characters, raise awareness in a non-threatening manner.

Website were launched in English, Spanish, Greek, Czech, Slovakian and Romanian, and many affiliates did local events to raise awareness.

Social media plays a large role in reaching the global audience. In the period leading up to the campaign individual posts on Twitter, Facebook and Instagram engaged millions of users.

The Iron Deficiency Day campaign highlights ICON’s full-service promise.

The complete program was executed by our in-house team including: Corporate Identity, Logo, Website design and development in Durpal, original illustrations and animations, print production, SEO and social media promotion. We’re recognized as a top Logo Design Company on DesignRush.

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