Magento Vs WooCommerce: two of the most used e-commerce website solutions on the market, between which it’s difficult to make an informed and professional choice.
We advise clients regularly on the best solution for their business. Each platform has its own features, pros and cons: that’s why it’s essential to rely on an expert’s advise.
So, in this article, we are going to compare Magento Vs WooCommerce, in terms of:
Keep reading to easily figure out which option can fit your business the most.
Magento is one of the most widely used e-commerce platforms, thanks to its wide range of features and functionalities.
It’s not by chance that it has been chosen by some big international companies as Coca Cola, Charlotte Tilbury, and Burger King.
As a matter of fact, it offers two different editions of the platform, namely:
Firstly, there’s the free platform version, a community edition that provides the basic functions to run an e-commerce website.
Yet, the users can still improve the functionalities by using the available marketplace’s extensions. The capabilities of this open-source version mainly include:
Secondly, Magento offers also the premium paid edition, full of further out-of-the-box features, ideal for those businesses that are ready to upgrade their websites.
Among its main pivotal tools are:
WooCommerce and WordPress are a powerful combination those looking for robust and customizable e-commerce platforms.
As a WordPress’ plugin, everyone can easily turn their WordPress website into an e-commerce store. We’re still talking about a flexible and open-sourced platform, whose main features are:
In terms of platform performance, it’s impossible to proclaim a winner. Each solution must be evaluated in the context of:
Therefore, WooCommerce seems to be the best choice if you don’t need any advanced feature but just some extensions, above all if you run a small business.
Nevertheless, Magento offers some advantages in terms of more complex functionalities, in particular when it comes to running a medium or big company’s e-commerce website that requires more specific product management features.
Both Magento and WooCommerce would allow you to implement several security measures, mostly through extensions, but you should be aware that Magento offers even some dedicated security patches.
The drawback is that Magento’s security patches aren’t so easy to apply.
If you take security seriously and you have some budget to get help, Magento is surely the best choice, also thanks to its latest Free Security Scan Tool, which allows to:
In terms of plugins and extensions, you should bear in mind that both the platforms offer a lot of functionalities, so we’re going to see them a little bit more into detail.
Magento offers a mix of free and paid extensions in terms of:
The main drawback? Surely, the fact that you’ll need a Magento developer’s help when it comes to installing the extensions properly, even if – in a way – this might end up being an advantage in terms of development results.
Also WooCommerce would offer you a similar wide range of extensions to customize your website, although at a lower price.
Yet, sometimes, lower prices mean a lower range of options: so, we suggest you opting for them just if you aren’t looking for complex professional extensions – for instance, if you are setting up a small business.
Then, when it comes to prices, just bear in mind that:
Last but not least, we’re going to compare some of the two platforms’ main features, namely the:
Having said that, choosing a winner between Magento and WooCommerce isn’t so easy, as the decision really depends on several criteria and business’ needs, including the required performance, security, price, and overall budget.
Hence, just take into consideration that your decision should be based on the developing skills you have – or want to get by hiring an in-house or nearshore development team: WooCommerce, in fact, is simpler to use for those who are already familiar with WordPress, while Magento requires some more expertise.
To sum up:
WooCommerce | Magento | |
---|---|---|
Price | Free + paid extensions | Freemium + premium packages |
Unlimited items | Yes | Yes |
Customizable extensions | Yes | Yes |
Analytics | Extensions | Out-of-the-box |
Beginner-friendly | Yes | No |
Security | Basic features | Advanced features |
Suitable to | Small and mid-sized vendors | International trading, B2B, and large retailers |
Therefore, if you are going to start a small business with a quite low budget, the most suitable option might be WooCommerce; on the contrary, if you plan to run a global brand, Magento is one of the best available platforms.
In any case, you may need the help of a team of expert developers to figure out which is the best option and structure for your e-commerce website.
Do you need some help to improve or start your e-commerce website development? If so, just contact ICON’s team of experts to get a FREE QUOTE!
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