Brand Communities & Zero Party Data

As business emerges into a new reality of remote customer relationships, a new type of brand community is emerging. Brand communities create a forum for direct engagement based on shared interests, not just commerce. As Google joins other browsers in eliminating 3rd party cookies, these communities will help brands create truly personalised relationships based on Zero Party Data.

Learn more:

Forbes: "Zero-Party Data The Way Forward For Personalised Marketing"
TechCrunch: "Google to phase out third party cookies"
ICON Case: Project Firefly Student Community Sponsored by Credit Suisse

With limited business travel and cancelled customer events, Virtual Events are exploding. Done right, virtual events actually increase reach and improve engagement.The Frankfurt School of Finance shifted its' student event online in just days, reaching students who wouldn't otherwise have been able to travel to the school and posting content online before and after the event.

Learn more:

Article: "Frankfurt School "First Online Bachelor Day"
Podcast: "How MIT Technology Review shifted its largest event to streaming"
ICON Blog: "The Future of Customer Relationships is Remote"

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